The Story

The adventures of a jewel in the world of gold

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In 1996, a jewellery collection was signed with a small ruby set on the inside of each piece for the first time. The collection was called Appassionata and together with its unusual signature, it marked the beginning of the history of the Roberto Coin brand; a brand driven by its founder’s passion for life and for art.


Roberto Coin finds new sources of inspiration in the world’s diversities. Each of his creations is the result of an exhilarating journey between multi-ethnic cultures and influences, through nature, well-balanced between the past and the future. Each of his jewels tells a different story, a story that shrouds it in the unmistakable allure of uniqueness and style identity.

Every day, Roberto Coin’s fantasy is translated into reality by the hands of Italian craftsmen, guardians of the ancient traditions of jewellery masters. Their talent brings miniature works of art to life, giving each one a famous ruby signature and a story to tell to the world.

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Distinctive esthetics and experimental design make all of Roberto Coin’s jewels an unprecedented study in elegance and innovation. In a short time they’ve made the brand one of the best known on the international horizon of jewelry.

It didn’t take long for the worlds of fashion and film to become excited about Roberto Coin’s collections; they appear more and more frequently on the fashion and lifestyle pages of international luxury magazines and have had the honor of shining brightly on many red carpets.

The press recognizes Roberto Coin as a pioneering spirit, the creator of some of the most interesting jewelry trends of the last decade.

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Mr Roberto Coin and Tan Sri Dr (Sir) Francois Yeoh of YTL Corp

With his constant desire to create something new and different, Roberto Coin launches about 5 complete collections every year, collections that amply satisfy the market’s myriad of demands.

They’re available in over 1,000 points of sale in over 60 countries around the world, each one an ambassador with a clear message that conveys the mission of the company’s founder himself: to offer every woman an original piece of jewelry, far from the ordinary, that exalts the esthetic and spiritual qualities that make her who she is, unique and distinct.